AI for Small Business: Smarter Ways to Use ChatGPT and AI Tools (webinar)

The Women’s Business Center of Northern Virginia is excited to partner with the U.S. Small Business Administration Washington Metropolitan Area District Office, featuring Nirav “Nick” Rajpara, Economic Development Specialist, and the American Psychological Association, featuring Bernadette Han, PhD, Head of Learning & Development Operations and Continuing Education, Business Innovation & Growth, for the webinar “AI for Small Business: Smarter Ways to Use ChatGPT and AI Tools.”

Tools like ChatGPT can help save time, support marketing efforts, improve productivity, and fill skill gaps—but inaccurate outputs, over-reliance, or poor judgment can create real business consequences.

This webinar is designed for small business owners who are already using—or considering using—AI tools in their work. Focused primarily on generative AI chatbots like ChatGPT, the session explores practical ways to use AI more effectively, responsibly, and strategically in everyday business tasks.

Drawing from psychological science and real-world chatbot behavior, attendees will learn how to evaluate AI outputs, improve interactions, and stay in control while using AI tools. Using relatable examples and real AI outputs, the session shows how to use AI as a leverage tool without sacrificing judgment, originality, or confidence.

What You’ll Learn

• How AI tools like ChatGPT can help small business owners save time and work more efficiently
• Simple ways to fact-check, refine, and guide AI responses more effectively
• A practical framework for knowing when to trust AI—and when to verify results

More about our speaker: Bernadette Han, PhD | Head of Learning & Development Operations and Continuing Education Business Innovation & Growth at American Psychological Association

With over two decades of experience driving business growth through learning innovation and leadership development, Bernadette Han has built and scaled enterprise initiatives across global Fortune 500 companies in retail and high technology, publicly traded mid-cap biotech organizations, private-equity-backed professional services firms, and leading academic and medical research universities.

As head of learning and development operations and continuing education at APA, Han leads the association’s enterprise learning business, advancing evidence-based, ethically grounded programs that apply psychological science to real-world challenges. Her work brings insights from multiple branches of psychology to the center of business and organizational performance, linking human well-being and workplace culture with financial results to strengthen leadership, help people flourish, build resilient organizations, and create positive societal impact.

Join us, virtually, for this informative session! Webinar link and details provided upon registration.

Register at https://wbcnova.centerdynamics.com/workshop.aspx?ekey=10460045